July 24, 2008

Report: European Ops Consider VOD as a Competitive Differentiator

According to the ABI Research report "Video on Demand and Ad Insertion Markets," European operators will employ VOD as a key differentiator in acquiring new subscribers, with evidence suggesting that the move from near-VOD to true VOD dramatically increases buy rates. VOD is fast becoming a must-have feature; and for those operators with the technology already in place, the next step is to differentiate even further via HD VOD, along with increasing the size of the content library. In a recent report, ABI Research categorizes the growth of VOD subscriber levels in the contexts of programming and functionality.