Cable's Iconic Journey
As Hallmark celebrates its deal with Martha Stewart, cable's power to attract big-name talent has become formidable. But can big stars also bring bigger headaches? And if so, isn't that just the price of cable's success?...
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SHOWS
CableFAX Executive Editor and unapologetic science fiction fan Michael Grebb reviews SyFy's "Caprica," which re-airs the pilot episode Jan 22 and continues with new episodes on Jan 29. The prequel to critically acclaimed "Battlestar Galactica" adopts many of the same themes, including sadly flawed characters, and forces us to watch as a society lays the groundwork for its own destruction. Is creator Ronald Moore trying to tell us something?...
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Guest columnist Stacey Lynn Schulman, SVP Turner Ent Ad Sales Research, dissects the programmer's innovative work with its "TVinContext" initiative, which brings new meaning to advertising relevance as pods can relate not just to a show... but to actual scenes....
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RATINGS
Remember all that talk about Viewer Engagement back in the days before C3, set-top data, contextual advertising and other hot buzz phrases? Scripps Network SVP, research Michael Pardee asks whether it's time to revive a more robust debate about engagement and how it translates to advertising effectiveness....
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Nielsen said it will launch in 7500 TV homes by Aug 31 TVandPC , which will provide integrated linear and online program ratings. The service is testing in approx 400...
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PREVIEWS/
REVIEWS
It's dark. It's offensive. And sometimes it's really, really funny. FX's "Archer" mixes office politics with international intrigue as ridiculously flawed characters stumble through it all....
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Rocco Commisso Title: Chairman/CEO, Mediacom Age: 59 Education: BS, MBA, Columbia University Why Him...
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NETWORKS
In a guest Q&A, Charlene Weisler sits down with fellow cable research veteran Steve Leblang to discuss changing consumer habits, future innovations and other hot topics....
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3DTV is on an inevitable track toward some form of mass adoption. But how big will it get and how fast? It may come down to how the industry tackles several hurdles, as well as consumer acceptance. In the meantime, secure those seatbelts and get ready for a wild ride....
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CABLEFAX MAGAZINE
